“One of Everything Really Good”: Instead of launching dozens of products, Rhode focuses on a curated, edited line of essentials. Their goal is to simplify the mystery of skincare with high-performance formulas.
Skin Barrier Health: Most products are designed specifically to nourish the skin barrier using ingredients like peptides, ceramides, and niacinamide.
The “Clean Girl” Aesthetic: The brand is the visual blueprint for this trend—minimalist, effortless, and polished. This is reflected in their sleek, grey, and pastel-toned packaging.
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